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What is a list broker?

This is a person or firm that sells categorized lists of people and their contact information for use in direct mail, telemarketing or email advertising campaigns. At the smallest level, list brokers provide a database which contains a person’s name and email address (or mailing...

What is the best way to determine the value of a list?

The most important facet to any direct marketing program is tracking and analysis. The source of every order, inquiry, lead or other response they generate must be analyzed to determine which lists worked and which didn’t.

How can a list broker help small businesses?

Small businesses generally find it difficult to initiate and execute successful direct mail, telemarketing or email campaigns. A lack of resources, money and time limits the ability of small companies to create successful marketing campaigns. A seasoned list broker is one...

Continuing Education Degree Seekers

These prospective continuing education students have filled out a form requesting assistance with finding a college or trade school that can help them acquire a degree. Many of these continuing education seekers including people in the job market, current military personnel,...

Car Quote Direct

‘Car Quote Direct’ is an internet-based service that is dedicated to providing consumers with the best possible prices on new cars. The goal of ‘Car Quote Direct’ is to eliminate the hassles commonly associated with buying new cars and negotiating with dealerships. To achieve...

Single Parent Online Network

The Single Parent Online Network Club provides information for single parents including discounts, government help, individual and family resources, education scholarships, & housing assistance. These single parents enrolled to receive community based parenting support,...

Home Electronics & Gadgets House Credit Responders

These consumers responded to a home electronics & gadgets in house credit line to be used for a specific shopping catalog. These highly responsive individuals have purchased and responded to a catalog program where they purchased thousands of items through a catalog, and are...

Why should I use a list broker?

Like any other profession, the list industry offers a wide array of lists, and a seasoned list professional should be utilized to find the most responsive file. There are over 65,000 direct mail, telemarketing and email lists on the market and a qualified list broker can help...

Approved Magazine Subscription Buyers

Approved Magazine Subscription Buyers is a list of responsive and credit worthy buyers who have used their credit card to purchase a wide range of magazine publications through the Internet. These magazine purchasers respond to a wide variety of offers which include credit card...

Why should you run direct mail and telemarketing campaigns?

I believe that part of the answer lies in the quality of the customers generated from direct mail and telemarketing campaigns, versus online driven leads. From my experience, direct response marketing generates more loyal customers. Even though initially the CPA of an Internet...