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Catalog Credit African American Responders

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Overview

Reach African American consumers who have shown interest in a catalog credit, in order to make purchases from a catalog even with inadequate credit.

This file consists of African American credit seekers who applied for a Catalog Credit Program.

These consumers were offered an unsecured purchasing credit line to be used exclusively for a specific catalog offer.

These individuals will respond to all sub prime offers including: low-end catalogs, auto loans, extended warranty, mortgage, online credit reporting, discount travel offers, and personal financial aids.

Source

Online
Direct Response

Gender

52% Males
48% Females

Minimum Order

5,000 Records

Format

Net Name Arrangement

85% Net
25,000 or more
$6/M running

Selections