This is a person or firm that sells categorized lists of people and their contact information for use in direct mail, telemarketing or email advertising…
The most important facet to any direct marketing program is tracking and analysis. The source of every order, inquiry, lead or other response they generate…
Small businesses generally find it difficult to initiate and execute successful direct mail, telemarketing or email campaigns. A lack of resources, money and time limits…
Like any other profession, the list industry offers a wide array of lists, and a seasoned list professional should be utilized to find the most…
I believe that part of the answer lies in the quality of the customers generated from direct mail and telemarketing campaigns, versus online driven leads.…
When companies ask me if direct mail works, I almost always answer them: ‘Not the 1st time around’. Direct mail has been proven to work…
Net60 specializes in response lists, which consist of people who have demonstrated an interest, purchased or inquired about a specific product or service. These lists…
Probably much more often than you think. Keep in mind that most direct purchases only occur when an order form lands in front of a…
To maximize the value of a successful list, the size of the list becomes an important decision in the selection criteria. In testing lists for…
A key code is a simple, effective way to track the response produced from a specific list. It’s a set of unique alphabetical or numeric…