Most mailing lists will produce an undeliverable mail rate from 25 – 10%. The performance of a list is measured by its response. For example,…
Typical response rates for B2B direct mail marketing efforts run from a fraction of .5% to as high as 3% depending on the nature of…
Statistics show that in the US today, $250 billion dollars in goods and services are sold through direct mail each year. More than half of…
Orders are produced based on the detailed specifications of the list renter. The exact timing is dependent on these specifications and the fulfillment capability. Most…
To calculate the base rental fee divide the total quantity you wish to order by 1,000; then multiply the result by the dollar cost per…
Lists are usually purchased on a one-time usage basis. This allows the renter to utilize the list once in return for a specific fee. Fees…
Individuals who have made a recent purchase are considered hotline names. List owners charge an additional fee for hotline names. Hotline names are of considerable…
No single list selection strategy guarantees success. You need to track the results of the various mailings to figure out what works and what doesn’t.…
The success of any direct mail campaign is closely tied to the specific lists used in the campaign. The list/lists that you select is the…