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Continuity Discount Shopping Club Members


These consumers responded to a discount shopping club.

The discount buying club offers its members discounts on shopping, lifestyle, and travel purchases.

The average customer is 47 years old with a household income of $55,000.

For a small monthly recurring fee, these members have access to buy in bulk and receive discounts . These serious shoppers are interested in deals and savings and are willing to pay to receive these discounts.

Media Source: Online/Outbound Telemarketing/direct mail/online

Recommended for: shopping clubs, catalog credit, magazines, insurance, secured and subprime credit, internet, legal & financial services, health insurance, home equity loans, money making opportunities, innovative “as seen on TV” products, and catalogs.


Direct Response


48% Male
52% Female

Minimum Order

5,000 Records


Net Name Arrangement

85% Net
25,000 or more
$6/M running