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Multi-Channel Marketing

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What Is Multi-Channel Marketing?

Net60 provides contacts that span across direct mail, e-mail and telephone. You can choose to limit your marketing campaign to one of these media, but the most effective way to spread your message is to use all three.


Telemarketing

We specialize in managing telemarketing lists of people who have responded to educational and sweepstakes-related offers. We rent millions of telemarketing names a month and can guarantee DNC-clean landline or wireless records.


E-Mail Marketing

Our list brokers research and analyze opt-in e-mail lists, make recommendations based on your e-mail marketing objectives and help you find the right list for your marketing campaign. We help you find the right opt-in list to make your e-mail marketing campaign a success.


Direct Mail Marketing

Direct mail marketing is a valuable, cost-effective way to tell your customers who you are and what your business offers. Customers respond to mail that addresses their specific interests and needs.

A direct mail campaign will:
  • Promote interest in a new product or service.
  • Generate sales and orders.
  • Drive traffic to your store, web site, etc.
  • Cultivate long-term relationships.
  • Build and increase brand recognition.

Call us today, and we will be happy to discuss how we can help you target new sources of telemarketing names, e-mail addresses, postal addresses, or most effectively, all three.


Frequently Asked Questions

Q: What are hotline names and why are they important?

A: Individuals who have made a recent purchase are considered hotline names. List owners charge an additional fee for hotline names. Hotline names are of considerable interest to most marketers, since there is a greater chance that someone who has bought recently will buy again…

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Q: Why are lists so important to the success of my direct marketing campaign?

A: The success of any direct mail campaign is closely tied to the specific lists used in the campaign. The list/lists that you select is the most important decision in developing a marketing campaign. The more targeted the list the greater the response resulting in a successful…

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Q: What is the best list selection strategy?

A: No single list selection strategy guarantees success. You need to track the results of the various mailings to figure out what works and what doesn’t. Once you find a list that works, continue mailing to the list until your results show that this list is no longer providing you…

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Q: What are the basic prices, terms and conditions for renting lists?

A: Lists are usually purchased on a one-time usage basis. This allows the renter to utilize the list once in return for a specific fee. Fees are typically defined in terms of per thousand record basis. For example, a list renting for $150M means that the base rental fee is $150 per…

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Q: How do I estimate the costs to rent a list?

A: To calculate the base rental fee divide the total quantity you wish to order by 1,000; then multiply the result by the dollar cost per thousand. For example: 10,000 quantity divided by 1,000, equals 10 multiplied by $150/M rental fee, equals a base rental of $1,500.00. Next, do…

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Q: How much time should be allowed for list ordering and delivery?

A: Orders are produced based on the detailed specifications of the list renter. The exact timing is dependent on these specifications and the fulfillment capability. Most orders for domestic USA lists are shipped within 7 to 10 working days of receipt by the list owner or manager…

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