What is campaign planning?

Campaign planning is the process of developing a structured approach for direct marketing initiatives, including objectives, audiences, timelines, responsibilities, and coordination.

What is included in Campaign Planning & Support?

Net60 provides strategic guidance, marketing planning, operational coordination, and ongoing assistance to help companies plan and carry out direct marketing initiatives.

How does Net60 support organizations?

Net60 provides strategic guidance and operational support, helping organizations plan, coordinate, and implement direct marketing initiatives.

How is campaign planning different from direct marketing strategy?

Direct marketing strategy defines direction, while campaign planning organizes implementation through structured planning, coordination, and ongoing support.

About Net60

More Than 20 Years of Direct Marketing Experience

Net60 has more than 20 years of experience in direct marketing and customer acquisition. Over the years, we have worked with organizations, agencies, printers, and marketing teams across a variety of industries, helping them identify audiences, strengthen targeting, and support direct marketing campaigns.

Built on Direct Marketing Experience

Net60 is a boutique direct marketing firm focused on customer acquisition, audience strategy and targeting, campaign planning, and campaign support. Our experience comes from decades of working directly with marketers and supporting real-world direct marketing campaigns. As the industry has changed, Net60 has continued to evolve while maintaining the same hands-on approach: understand the objective, identify the right audience and opportunities, and develop a practical strategy to support the campaign.

An Experienced, Hands-On Team

Net60 is supported by an experienced team involved in client service, account management, campaign support, and operations. Our size allows us to stay close to our clients and their campaigns while providing experienced, practical support throughout the process.

Experience That Strengthens Campaigns

Strong campaigns start well before they reach the market. With more than 20 years of direct marketing experience, Net60 understands the importance of getting the audience, strategy, and campaign approach right from the beginning. We work with organizations to evaluate current efforts, identify opportunities for improvement, and strengthen campaigns before, during, and after launch.

Our experience provides an additional marketing perspective while working alongside the teams and resources already in place.

The Thinking Behind Net60

Our approach is grounded in four core pillars that guide how we work with our clients and deliver substantive value to B2B organizations. Each pillar reflects how we bring clarity, experience, and practical thinking to the organizations we work with.

Clarity Before Action Effective marketing starts with understanding the objective. We help define priorities, audiences, and goals before determining the best path forward.

Practical Over Complicated Marketing strategies don't need to be overly complicated to be effective. We focus on practical recommendations that can realistically be put into action.

Experience With Perspective More than 20 years in direct marketing has taught us what to look for, what questions to ask, and when an existing approach may need to change. We bring that experience to every campaign while recognizing that every organization is different.

Partnership Over Prescription There is no one-size-fits-all marketing strategy. We work alongside our clients to develop approaches that fit their goals, capabilities, resources, and customers.

Working Alongside Your Team

20+ Years

Direct Marketing Experience

A Different Way to Look at Marketing

Effective marketing often starts with asking the right questions:

Who are you trying to reach?

What are you trying to accomplish?

Where are the strongest opportunities?

How can your current approach be improved?

The answers create the foundation for better targeting, smarter planning, and more informed marketing decisions. That's the perspective Net60 brings to every organization and campaign we support.

Ready for the Next Campaign?

Every campaign brings new questions, challenges, and opportunities. Net60 brings the experience and perspective to help organizations plan with confidence, make informed decisions, and execute more effectively. Whether you're developing a new campaign, looking to strengthen an existing one, or exploring new customer acquisition opportunities, we're ready to help.

Let's Start a Conversation!

Talk With Net60