Blog
Part 1: What Are Data Signals (And Why Marketers Should Care)
Discover how data signals reveal customer intent and help marketers deliver smarter, more personalized, and effective campaigns.
Does Your Organization Have a Contingency Plan? (Part Two) How to Build a Resilient Direct Mail Strategy That Withstands Disruption
In Part One, we explored why having a direct mail contingency plan is essential in today’s uncertain business landscape...
Does Your Organization Have a Contingency Plan?
Learn why having a direct mail contingency plan is key to protecting your marketing campaigns and ensuring business continuity.
Optimizing Direct Mail with Data Modeling
Discover how data modeling enhances direct mail by improving targeting, personalization, and ROI through advanced analytics and cooperative databases.
The Impact of USPS Promotions on Direct Mail Strategies and Their Positive Effects
Maximize your direct mail impact with USPS promotions. Save on costs, boost engagement, and integrate new tech for higher response rates.
Maximizing Direct Mail Success with Advanced Customer Modeling
Discover how Net60 Inc. uses data-driven customer modeling to optimize direct mail campaigns, boost engagement, and maximize ROI.
How Direct Mail Can Impact a Company’s Marketing Efforts in the Insurance Industry
Discover how direct mail boosts insurance marketing by cutting through digital noise and connecting with clients on a personal level.
Boost Your Direct Mail Campaigns with Online List Management
Streamline your direct mail campaigns with online list management. Organize, access, and share your house file easily for better results.
Understanding Data Append and Its Role in Direct Mail Marketing
Learn what data append is and how it enhances direct mail by improving accuracy, personalization, and response rates for better marketing ROI.
Geo-Demographic Zip Modeling for Direct Mail: Enhancing Targeting
Boost direct mail success with Geo-Demographic Zip Modeling—target the right audience, reduce waste, and maximize ROI with data-driven precision.
Direct Mail List Procurement: A Key to Successful Marketing Campaigns
Learn how to procure high-quality direct mail lists to reach your target audience, boost engagement, and maximize your marketing ROI
The Importance of Merge Purge in Direct Mail: Why It’s Essential for Your Campaigns
Improve your direct mail campaigns with Merge Purge. Reduce costs, eliminate duplicates, and target the right audience for maximum impact.