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B2B

7 Advantages of Working with B2B List Brokers for Your Direct Mail Campaigns

Boost your direct mail ROI with targeted lists. Discover 7 key benefits of partnering with a B2B list broker for smarter campaigns.

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07/13/2025

july-4th

Delivering Freedom: Why Direct Mail Still Wins Independence in Marketing

Celebrate July 4th with direct mail—the trusted, high-impact channel that delivers marketing freedom and real customer connections.

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07/13/2025

smart_goals

Setting Success in Motion: How to Create SMART Goals for Your Direct Mail Marketing

Learn how to set SMART goals for direct mail marketing that drive measurable results and align with your business objectives.

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07/13/2025

Avoid

10 Things to Avoid in Direct Mail Marketing

Avoid costly mistakes in your direct mail campaigns. Learn the top 10 pitfalls and how to boost your marketing results.

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07/13/2025

blog-50-calendar

Direct Mail in 2025: Statistics and Tips for Success We're Halfway Through the Year – Where Should You Be Holding and Heading?

As we pass the midpoint of 2025, direct mail continues to prove its value in a rapidly digitizing world. While much of marketing has shifted toward digital platforms...

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07/13/2025

Prioritization

The Impact of List Prioritization in Merge-Purge Processes

Learn how list prioritization in the merge-purge process impacts campaign performance, data quality, and client trust.

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07/13/2025

Data-integration

The Data-Driven Framework Behind High-Performing Direct Mail

Unlock high-performing direct mail with a data-driven framework built on integration, identity resolution, quality, insights, and privacy.

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07/13/2025

real-time

Real-Time Data + Automation: How to Make Direct Mail Smarter, Faster, Better

Discover how real-time data and automation can transform direct mail into a fast, personalized, and high-converting marketing channel.

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07/13/2025

account-based-marketing

Using Intent Signals for Account-Based Marketing (ABM): Why Direct Mail Belongs in Your Strategy

Direct mail belongs in your marketing strategy because it drives higher engagement, complements digital channels, and delivers measurable ROI with tangible results.

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07/13/2025

data-collection

How Data Collection Methods Power Smarter Direct Mail Campaigns

Smarter direct mail campaigns start with strong data collection methods, helping you segment audiences, personalize offers, and boost response rates efficiently.

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07/13/2025

43 programmatic part 2

Part 2: How Data Signals Supercharge Direct Mail

Data signals supercharge direct mail by revealing customer intent and behavior, allowing you to send timely, relevant messages that increase conversions.

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07/13/2025

Data-Signals

Part 1: What Are Data Signals (And Why Marketers Should Care)

Data signals are behavioral or demographic indicators that help you understand customer actions, enabling you to tailor direct mail campaigns more effectively.

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07/13/2025

Showing 1 - 12 of 82 Blogs