Data hygiene is the process of keeping data clean, accurate, and current to ensure its reliability. Poor data hygiene can result in wasted resources, undelivered mail, and missed opportunities. In direct mail, it helps ensure messages reach the correct recipients, reducing returns and boosting response rates.
Data processing means collecting, organizing, and preparing data for a mail campaign. It ensures proper formatting, targeting, and personalization of the data.
Merge & Purge helps combine multiple data sources, remove redundancies, and keep only relevant information.
Both are vital for effective direct mail. Clean, processed data reduces waste, ensures accuracy, and improves campaign performance.
Clean, structured data boosts direct mail ROI. Avoid waste, improve customer engagement, and stay compliant by maintaining high data standards.