Reach these credit-challenged consumers who have responded via direct mail to an offer to apply for an unsecured credit card. This offer also includes a package with detailed information on how one can re-establish their credit.

These individuals are struggling financially and are good prospects for services that will help them re-establish their financial security.

These credit strapped individuals are excellent candidates for secured credit card offers, debt consolidation, membership, health insurance, refinancing offers, money making opportunities, pre-paid phone cards, and pre-approved credit with catalog purchase offers.