The most important facet to any direct marketing program is tracking and analysis. The source of every order, inquiry, lead or other response they generate must be analyzed to determine which lists worked and which didn’t.

About the Author

As the founder and Chief Executive Officer of Net60 Inc., Chaim Lazar is a pioneer and innovator in list marketing. With over 10 years of experience in the direct marketing industry, Chaim brings a wealth of knowledge in list acquisition, direct response and data aggregation with a focus on direct-to-consumer marketing to Net60 Inc. Google+